About the Role
We have an opportunity for a CRM Executive to join our growing marketing team to deliver a transformative CRM strategy for Bark. Reporting directly into the CRM Manager, the CRM Exec will have experience in owning campaigns, lifecycle automation, segmentation & content personalisation to improve customer and professional retention as we continue to test, learn and scale our CRM programmes.
You will be a passionate, proactive and highly organised marketer, helping to deliver a best in class CRM experience for our customers in turn helping to retain them.
This role will suit someone who wants to be part of a close knit, sociable team, enjoys collaborating with other departments and making data led decisions all whilst creating a best in class CRM experience for both customers and professionals alike.
Responsibilities
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Plan and execute cross-channel communications, campaigns and programs
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Manage set-up and configuration of data-driven campaigns to deliver engagement, retention & conversion
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Own, plan and implement testing strategies, including A/B/MVT
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Optimise performance of existing campaigns/automations
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Oversee campaigns from creation to execution, including analysis and reporting
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Build emails, push notifications and SMS
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Be comfortable with audience selection, segmentation & analysis
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Proactively communicate with stakeholders to ensure workloads & deadlines are managed efficiently
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Own post campaign reporting & highlighting key findings
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Share options in a rapidly growing company whose founders have a proven track record and are Private Equity backed
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Flexible working policy with a central office in London
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Private health insurance run by Aviva including dental cover
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Personal annual L&D Budgets with £1,000 to spend on your development
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Enhanced Gympass membership for all employees with access to mental health courses and fitness classes
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Fully stocked kitchen and weekly team lunches
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Financial advisor
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Cycle to work scheme
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Regular wellness weeks with industry leading talks through to massages in the office
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Being at the forefront of an industry with new and exciting problems to solve
Required skills and experience
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Good experience with an ESP platform (Iterable very advantageous)
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Hands on experience in delivering CRM campaigns and/or automation including dynamic content and personalisation
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Data visualisation tools (Tableau Advantageous)
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Demonstrate strong organisation and prioritisation skills
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Proactive, strong work ethic, personal accountability and ownership
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Understanding of best practises with regards to email deployment
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Exceptional time management & organisational skills
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Proactive and ‘go-getting’ attitude
